REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: earn steadily, conserve strongly, acquire a home, and plan for retired life. But Gen Z is coming close to money with a fresh viewpoint. Instead of concentrating entirely on long-term buildup, this generation is prioritizing balance, heal

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